About
Built on operating experience,
not theory
Sales Acceleration Limited combines consulting expertise with first-hand experience leading commercial organisations, designing sales operating models and implementing change inside multinational businesses.
Simone Heaven
Founder & CEO
Sales Effectiveness · Sales Operations · Sales Enablement · GTM Strategy
Simone helps B2B organisations strengthen the commercial systems behind sales performance — aligning people, processes, capabilities and operating disciplines to improve how strategy is executed.
She brings more than 20 years of commercial experience working with multinational organisations, including senior leadership responsibility for B2B commercial strategy, sales effectiveness, sales enablement, people leadership and customer execution across multiple jurisdictions.
Her consulting work spans sales organisation design, sales process and governance, performance management, talent and onboarding, compensation, CRM adoption, capability development and go-to-market execution.
Background
Where the experience comes from
Operating roles and consulting engagements across commercial operations, enablement and go-to-market.
Commercial leadership
Senior leadership roles carrying full accountability for B2B commercial strategy, people leadership, and sales and customer execution across multiple markets.
Sales effectiveness
Building sales capability, strengthening sales leadership and creating the disciplines required for more consistent performance.
Sales operations
Operational support for B2B organisations working to improve revenue, margin and productivity through cleaner execution.
Go-to-market
GTM design work with clients: launching new services, entering new vertical markets, and rebuilding sales channels that have stopped working.
Reward and talent
Sales organisation design, talent selection, compensation and reward programmes aligned to the behaviours and outcomes the business needs.
Sectors and markets
Clients in technology, marketing, finance and logistics, across multiple markets and jurisdictions.
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